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Rockford Weekly Market Report — November 1, 2026

Buyers are moving on homes that are priced right. Those that feel overpriced are being skipped. With 120 active listings, the response is varied, and the first few days after listing are telling the story.

Market Snapshot

  • Active Listings: 120
  • Pending / Under Contract: 9
  • Homes Sold: 3
  • Average List Price: $655,971
  • Average Sold Price: $518,880
  • Sale-to-List Price Ratio: 0.99
  • Average List Price Per SqFt: $330.06
  • Average Sold Price Per SqFt: $298.46
  • Average Days on Market: 10
  • Cumulative Days on Market: 10
  • Highest Sale: $787,639
  • Lowest Sale: $379,000

Weekly Commentary

Buyers are being selective. They’re writing offers on homes that seem fairly priced and waiting on others. With only 9 homes pending, it’s clear that price and condition are key. The three homes that sold recently set a good example for others to follow.

Right now, sellers face a challenge. Homes priced well are moving quickly, while those that test the market are seeing less interest. The feedback from early showings is critical — if a home isn’t getting traction right away, it’s a signal to adjust.

What This Means for Buyers

Buyers need to act quickly on homes that are priced right. If a property feels high for its condition, don’t hesitate to pass. The current market is about timing and making strong offers on the right homes while avoiding those that are overpriced.

Jason’s Take

Buyers are moving quickly when the price is right. They’re not waiting around for price drops. If the home fits their needs and is priced reasonably, they’re writing offers. But homes that miss on price are sitting, and sellers testing the waters aren’t getting the traction they hoped for.

Sellers need to be realistic with their pricing. The first few days on the market are crucial. If you don’t get showings or feedback early on, it’s time to reassess. Price and presentation are doing most of the work right now.

In this market, you need to be prepared to adjust. If the home isn’t getting offers, don’t be afraid to rethink your strategy. The right pricing and presentation can make a big difference.

Jason Pohlonski is a licensed real estate professional serving Rockford, Grand Rapids, and surrounding West Michigan communities.

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About the Author


Jason Pohlonski
is a Michigan licensed real estate salesperson with Keller Williams Grand Rapids East. He helps buyers and sellers throughout Rockford, Grand Rapids, East Grand Rapids, Forest Hills, Ada, Cascade, Byron Center, Jenison, and surrounding West Michigan communities.

Jason began his real estate career in Chicago in 2004, later expanding his experience in Ann Arbor from 2014 to 2019, and has been serving clients in the Grand Rapids area since 2019.

With over 20 years of combined real estate experience across multiple markets, Jason focuses on helping clients make clear real estate decisions involving pricing, offer terms, inspections, appraisals, relocation timing, and buy-sell planning.

Industry Recognition

Jason is recognized by platforms and industry organizations including Zillow, Grand Rapids Magazine Real Estate All-Stars, and Real Producers for his work serving West Michigan buyers and sellers.

Jason also supports One More Moment, a nonprofit that grants wishes to late-stage cancer patients, by donating $100 for every successful closing.

Professional Disclosure

Jason Pohlonski
Michigan Licensed Real Estate Salesperson
License Verification: Verify Michigan License #6501386166
Brokerage: Keller Williams Grand Rapids East
Brokerage Office: 1555 Arboretum Dr. SE, Grand Rapids, MI 49546

📱 Call or text: 616-916-9770
📅 Schedule consultation:
https://calendly.com/pohlonskirealestate/30min
📧 Email: jpohlonski@kw.com

This market report reflects available real estate data and local market observations for Rockford, Michigan, Grand Rapids, and surrounding West Michigan communities at the time of publication. Market statistics can change as listings are updated, corrected, closed, withdrawn, or reported after publication.

This market report is for general informational purposes only and is not legal, tax, financial, insurance, engineering, inspection, or appraisal advice. Buyers and sellers should consult qualified professionals before making decisions involving financing, insurance, inspections, taxes, legal issues, property risk, or valuation.

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Homes for Sale in Rockford

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