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Rockford Weekly Market Report — July 12, 2026

Buyers are moving on homes that are priced correctly in Rockford, Michigan. We’re seeing quick offers on well-presented listings, while those that feel overpriced are being skipped. This indicates that pricing and condition are crucial right now.

Market Snapshot

  • Active Listings: 90
  • Pending / Under Contract: 10
  • Homes Sold: 5
  • Average List Price: $684,781
  • Average Sold Price: $842,000
  • Sale-to-List Price Ratio: 1.02
  • Average List Price Per SqFt: $347.86
  • Average Sold Price Per SqFt: $427.79
  • Average Days on Market: 6
  • Cumulative Days on Market: 6
  • Highest Sale: $1,600,000
  • Lowest Sale: $360,000

Weekly Commentary

This week, buyers are being selective. With just five sales, it’s clear that they are only engaging with homes that meet their expectations on price and condition. The pending listings show that there is still interest, but the right pricing is key.

Right now, the landscape is leaning towards sellers who are realistic with their pricing. If a home is priced correctly, it’s likely to see activity. However, those that try to test the market are often left waiting.

What This Means for Buyers

For buyers, this is a moment to act quickly when you find a home that fits your needs and budget. Don’t wait too long to make an offer, especially if the home is priced inline with the market. Avoid the listings that seem overpriced; they aren’t getting the attention they need.

Jason’s Take

Right now in Rockford, Michigan, buyers seem to be taking their time but are ready to jump on the right homes. I’m seeing offers come in quickly when the pricing is just right. But, homes that are priced too high are sitting much longer.

Sellers need to be aware that first impressions matter a lot. If your home doesn’t catch attention in the early days, it’s going to be tough to get traction later. Get your pricing and presentation spot on from the start.

My advice? If you’re selling, don’t test the market. Price it right and be ready for showings. That’s how you get those buyers who are out there and motivated.

Jason Pohlonski is a licensed real estate professional serving Rockford, Grand Rapids, and surrounding West Michigan communities.

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About the Author


Jason Pohlonski
is a Michigan licensed real estate salesperson with Keller Williams Grand Rapids East. He helps buyers and sellers throughout Rockford, Grand Rapids, East Grand Rapids, Forest Hills, Ada, Cascade, Byron Center, Jenison, and surrounding West Michigan communities.

Jason began his real estate career in Chicago in 2004, later expanding his experience in Ann Arbor from 2014 to 2019, and has been serving clients in the Grand Rapids area since 2019.

With over 20 years of combined real estate experience across multiple markets, Jason focuses on helping clients make clear real estate decisions involving pricing, offer terms, inspections, appraisals, relocation timing, and buy-sell planning.

Industry Recognition

Jason is recognized by platforms and industry organizations including Zillow, Grand Rapids Magazine Real Estate All-Stars, and Real Producers for his work serving West Michigan buyers and sellers.

Jason also supports One More Moment, a nonprofit that grants wishes to late-stage cancer patients, by donating $100 for every successful closing.

Professional Disclosure

Jason Pohlonski
Michigan Licensed Real Estate Salesperson
License Verification: Verify Michigan License #6501386166
Brokerage: Keller Williams Grand Rapids East
Brokerage Office: 1555 Arboretum Dr. SE, Grand Rapids, MI 49546

📱 Call or text: 616-916-9770
📅 Schedule consultation:
https://calendly.com/pohlonskirealestate/30min
📧 Email: jpohlonski@kw.com

This market report reflects available real estate data and local market observations for Rockford, Michigan, Grand Rapids, and surrounding West Michigan communities at the time of publication. Market statistics can change as listings are updated, corrected, closed, withdrawn, or reported after publication.

This market report is for general informational purposes only and is not legal, tax, financial, insurance, engineering, inspection, or appraisal advice. Buyers and sellers should consult qualified professionals before making decisions involving financing, insurance, inspections, taxes, legal issues, property risk, or valuation.

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